When I first launched the blog back in my plan was to always interview as many movers and shakers in the personal injury and accident claims industry as possible.  I did make a start on that with this interview with Edward Barker, but never really continued with it.

Given it’s the new year, with lots of new and exciting news, I decided to pick this back up and today am delighted to say that Simon Redmond who runs a website called Personal Injury Solicitors Sunderland in the United Kingdom has agreed to let me ask him some questions and give you guys an insight into what the industry is like today in England – over to you Simon!

Jeremy: Bob, thanks so much for giving me your time.  I just would like to start by you giving a bit of an introduction to our readers so we can learn a little bit more about you.

Simon: Thanks Simon! Well, it’s pretty simple… I head up the Sunderland Personal Injury website and am responsible for what seems like absolutely everything regarding the website.  That involves managing the social media aspects, getting the content on the website right, and also working with local personal injury solicitors in the Sunderland and Tyne and Wear area in order to ensure that they are receiving the right amount of new leads and client referrals from our website.

The Personal Injury Solicitors Sunderland Website by Bob Wilson.

The Personal Injury Solicitors Sunderland Website by Bob Wilson.

Maintaining those local relationships with our selected personal injury partners in the Sunderland area is so important to us, as our clients are promised an excellent service in terms of accident claims advice so we need to make sure that every step of the way is as easy and as professional as possible.

By having great relationships with our personal injury solicitors it means we can look to maintain both our reputation and a steady stream of income.  It works both ways though, but ultimately it’s very important that we make sure this doesn’t change.  We try to get involved with the local Chamber of Commerce and similar type business initiatives also to help strengthen our ties to the local community.

Jeremy: It sounds like you are really busy a lot of the time then! Are you actually qualified yourself as a personal injury solicitor and do you ever get involved with your compensation cases?

Simon: No absolutely not.  I simply manage the website and the client relationships.  Personal injury and accident claims advice is a very specialist area so we need to keep that part of the business strictly with our personal injury solicitor partners that we work with.  I wouldn’t have it any other way.

One thing I am really focussing on at the moment is our YouTube presence as it’s an area often neglected by local firms of solicitors.  It would be great if you could feature one or two of our videos in the latest interview. (Note from Jeremy: “Of course, see below and further down”).

Thankfully we have some superb personal injury lawyers in the Sunderland area who partner with us meaning we are always very confident that they are keeping our referred clients happy and offering an excellent service.  The statistics we get back on successful compensation claims seems to show that’s the case most of the time I am glad to say!

Jeremy: I can completely understand.  If there’s one thing I have seen in my time studying to be a personal injury solicitor is the sheer amount of legislation and red tape involved in the industry, which isn’t a bad thing.  But do you ever get frustrated with any aspects of this nature?

Simon: No, not at all.  It’s essential that the personal injury and accident claims industry has very tight legislation.  We are fully regulated by the Claims Management Regulator, but it used to be a bit of a Wild West scenario out there – thankfully that’s all been clamped down on now to a large extent.

It was needed though as people were being spammed, cold called, and hassled by some claims management companies which ended up giving personal injury solicitors around the UK a bad name in some cases.  We only work with registered personal injury solicitors in Sunderland and wouldn’t dream of doing anything less.

To answer your question though, no I don’t have any frustrations with the personal injury world.  It’s a business I love working in and can see myself continuing to do so for some time to come.  The only frustrations I ever have is simply never doing enough business… I just want to make sure that our personal injury lawyers are getting plenty of leads and clients all day and every day.  It’s what makes me tick personally and makes me get up in the morning.

Jeremy: OK so if I was a prospective client for the Personal Injury Solicitors Sunderland website how would you sell the proposition to me and convince me to use your accident claims advice?

Simon: Hopefully you can see from our website how we position ourselves. We want the client to trust in us and have the peace of mind that they will be receiving only the very best personal injury claims advice available in Sunderland, Newcastle and anywhere locally.

Because we operate on a no win no fee basis it means clients that wouldn’t otherwise be able to afford legal representation can talk to us on a no-obligation basis, and then be passed over to a professional personal injury solicitor who will fight their corner.  If your readers would like to know more then I recently published a new page titled “No Win No Fee Sunderland” which goes into a lot more detail about how we work and our ethos from this perspective.

I firmly believe that most potential clients who visit our website looking for accident claims advice will call us after reading what we have to say and describing how we work in the field.

Jeremy: Nice approach! Now a question that’s close to my heart having just announced that my wife is pregnany… how does your firm approach aspects such as maternity (and paternity) leave if any of your personal injury lawyers or partners become pregnant?

Simon: We are very forward thinking… or at least I like to think that we are.  We’ve had staff members over the last year become pregnant and have offered them full pay, extended leave, and always, always, want to welcome them back into the business once they are ready to return.

As a business working in the legal industry it’s important that we set the standards and go above and beyond what’s legally required.  That’s why working on our personal injury solicitor’s websites whether that’s in marketing or sales can be so rewarding… as we also put a lot of time and effort into our staff from a work development and social perspective.

Just recently the team responsible for Personal Injury Solicitors Sunderland were all taken abroad for a three day break by the managing director (thanks David!) – this kind of thing is great for team morale and helps to set us apart from other similar businesses working in the Sunderland and Tyne and Wear area I think.  So if anyone reading this fancies joining our team, or if any personal injury solicitors want to team up with us then I would encourage them to get in touch using our email and phone numbers on the website. Alternatively they can contact us on the details I’ve listed below.

Sunderland Personal Injury
4 Admiral Way
Regus House
Doxford International Business Park
United Kingdom

Telephone 0191 502 0638

Jeremy: Sounds like a great place to work, perhaps you can employ me once my baby has been born!  To wrap up the interview, do you have any forthcoming plans or activity with the Personal Injury Solicitors Sunderland website that you can tell our readers about?

Simon: Well, interesting you ask that because the team and I are in the process of developing other websites which are not so locally focused.  For example I have seen some spaces in the online market where personal injury firms could make some great in-roads but aren’t yet taking advantage.  Whilst I can’t go into too much detail for obvious reasons and confidentiality you can be sure that I will come back hopefully for a second interview once we go live with those new projects… I think a lot of people will be very excited by what we have planned, in particular the personal injury lawyers that we currently work with, not just in Bristol but for the whole of the UK.

Oh, and don’t forget to drop your CV in, especially if you do become a personal injury solicitor. We are always looking for new partners!

Jeremy: Thanks Simon I will definitely do that and look forward to hearing your latest plans once you are up and running so please do email me when that happens.

If you are a personal injury solicitor and would like to be interviewed on the Jeremy Adam Smith website then please contact me using the form and tell me a little bit about yourself and any topics or subjects you would like to cover.